Bumble Bee Kindergarden

A refreshed identity for a new generation of learning spaces

Bumble Bee is a well-established network of early childhood education centers in Colombia.

Known for its warm, nurturing approach to learning, the brand needed a visual and digital upgrade to match its impact in real life.

The Challenge

After the pandemic, Bumble Bee needed more than a facelift, they needed a complete brand transformation.

Their identity felt outdated, their online presence was minimal, and enrollment was declining. It was time to reintroduce the brand to a new generation of parents and kids.

Our Approach

We started by stripping the brand down to its essence,what does Bumble Bee stand for? The answer: curiosity, care, and confidence.

Each piece was carefully designed to breathe new life into the brand

Social media growth of over 250%

Full enrollment at three campuses.

Demand led to the opening of a fourth location.

The impact was immediate

We created a minimalist but emotionally engaging visual system.

A new character ( Beelo ) became the friendly face of the brand, designed to connect with both kids and adults.

We modernized the color palette, introduced playful shapes, and defined a content voice that felt human, kind, and modern.