Workshop Schools Colombia
Empowering women. Preserving heritage. Building economic independence through culture
Escuelas Taller de Colombia is a national program that provides technical training in traditional trades — such as carpentry, cooking, restoration, and crafts — to youth from vulnerable communities. With a strong focus on cultural preservation and social inclusion, many of its programs directly support women’s economic autonomy in regions affected by conflict and inequality.
The Challenge
Despite years of impactful work, the program lacked a consistent digital presence that reflected its core mission.
To empower women and youth through cultural knowledge and economic opportunity.
They needed to:
Our Approach
We focused the brand narrative on economic inclusion, female leadership, and tradition as livelihood.
A full content and engagement rollout across key channels
Branded layouts, graphic systems, and publishing strategy
Recording + editing of student stories, workshops, and events
Real-life visuals that reflect the dignity of the work
Workshops for internal teams on social strategy and content creation
The Results
+50% increase in engagement across key platforms
A renewed brand voice focused on female empowerment through heritage
Elevated visibility for a program building dignified, sustainable work for women
Elevate the voices and stories of female participants
Communicate their impact to communities and institutions
Tell authentic, human stories of transformation
Highlighted real stories of women building sustainable futures through craft
Highlighted real stories of women building sustainable futures through craft
Created communication tools that helped both educate and advocate
Escuelas Taller now communicates its impact with the same care and precision it teaches in every workshop
Workshop Schools Colombia
Empowering women. Preserving heritage. Building economic independence through culture.
Escuelas Taller de Colombia is a national program that provides technical training in traditional trades — such as carpentry, cooking, restoration, and crafts — to youth from vulnerable communities. With a strong focus on cultural preservation and social inclusion, many of its programs directly support women’s economic autonomy in regions affected by conflict and inequality.
The Challenge
Despite years of impactful work, the program lacked a consistent digital presence that reflected its core mission:
to empower women and youth through cultural knowledge and economic opportunity.
They needed to:
Our Approach
We focused the brand narrative on economic inclusion, female leadership, and tradition as livelihood.
A full content and engagement rollout across key channels
Branded layouts, graphic systems, and publishing strategy
Recording + editing of student stories, workshops, and events
Real-life visuals that reflect the dignity of the work
Workshops for internal teams on social strategy and content creation
The Results
+50% increase in engagement across key platforms
A renewed brand voice focused on female empowerment through heritage
Elevated visibility for a program building dignified, sustainable work for women
Elevate the voices and stories of female participants
Communicate their impact to communities and institutions
Tell authentic, human stories of transformation
Highlighted real stories of women building sustainable futures through craft
Highlighted real stories of women building sustainable futures through craft
Created communication tools that helped both educate and advocate
Escuelas Taller now communicates its impact with the same care and precision it teaches in every workshop
